London has an Apple Store. Paris has one and so does Munich. We want one too!The historic Hirsch building in Amsterdam is now the Apple store. This building was originally built by the Hirsch family for their now defunct department store. The building has had many uses like offices and even a cinema.
Apple is using the corner part of the building for their Apple Store which is located at the most busy area of Amsterdam. Surely it will get the huge traffic Apple Stores get all over the world. We arrived there pretty early and it was already a busy place.
Apple redesigned the interior to their famous Apple Store style. Yes, the famous glass stair is here too! It's nice to see how people are allowed to test a device, be an iMac or an iPad, at their own leisure. If you want to ask a question there are dozens and dozens of Store employees available. The Amsterdam Store has the longest Genius Bar of all Apple Stores so far.
Even kids have their own tables (check out the lower height of the table) so they can have a go with their own device. The spacious interior has a very luxurious yet very friendly atmosphere. I've only seen people smile and enjoy their visit.
The Apple Stores generates some of the highest revenue per square meter of all retail stores in the USA. I'm sure it's no different here. Apple Store gives the potential buyer the utmost pleasurable buyer experience one can get. I doubt any other flag ship store from Nokia or Microsoft gets the similar responses or experience.
Here's a short video of the upper floor:
Here's a short video of the upper floor:
















