Masterclass on running a business and a bit on what makes trout take your fly

I'm always amazed how right on Yvon Chouinard is with his ideas about running a business. He even says some spot on things about fly fishing! Together with his long time friend Craig Mathews they are a wealth of life wisdom and plain inspiring.

Listen to this podcast where they both talk about the direction fly fishing is heading, why we need to take care of our planet, what one needs to understand when running a business and even some pointers why predators (like trout) take your fly. And it's not the pattern.

Listen to the podcast here.