22 September 2012

iPhone 5 launch

Apple's iPhone 5 announcement resulted in pre-orders which topped 2 million within the first 24 hours. Apple's previous record was the release of the iPhone 4S which was pre-ordered 1 million on day one.

The launch of a new product by Apple results in massive demand and people all over the world willing to spend many hours (some even days!) waiting in line. Often this camping in front of the stores is celebrated with each other with drinks, talking and having fun.

Other manufacturers try to emulate the same enthusiasm, but turned out to be a hoax. People stood in line for free concert tickets or free stuff...







And this is how Microsoft does it:

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