Patagonia needs no introduction. It's basically the manufacturer of the finest outdoor clothing and fly fishing apparel. The man behind the brand is less known. Founder and owner Yvon Chouinard is also very much a pioneer in environmental conservation as well as one of the best rock climbers during his active years.
I've only seen pictures of Yvon Chouinard in silhouette in some advertisements of Patagonia in various fly fishing magazines. It's very inspiring to watch and listen to him in this little video. I really like the analogy he makes in the video: "...fly fishing, you have to read the river like a rock climber reads a rock...".Another one:
"...fly fishing is not about catching fish... it's about adapting yourself to where you're worthy of catching a fish..."
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