
Zpey entered the fly fishing market in the mid 2000 with a series of double handed rods with iconic the bent lower handle and has been popular in the Scandinavian salmon fishing scene. Especially with Henrik Mortensen Zpey had a very strong first step in the competitive market. In the meantime Zpey has established itself as a serious company with a good presence in the salmon fishing scene.

The action is typically beefy without being really stiff. The finish looks very similar to the rods made in the same Korean factory by Hardy, Greys, Douglas Outdoors and Loop. Both the 3 and 4 weight rod are finished in a full wells grip and (unusual for light weight rods) an extension butt. Not sure about the heavier rods (6 and 7 weight) but the rods don't look like they are saltwater safe as they both have a nice burl wood spacer.
I was especially curious about the 3 weight rod as opposed to the 4, 5 and 6 weight I cast at the show. Very thoughtfully Per sent the rods together with two reels filled with fly lines. Remarkably both reels were loaded with a fly line one line weight up. Casting both rods with a line weight heavy line feels very smooth and powerful. The action reminds me of the original Sage RPL. The tip isn't particularly soft like the G. Loomis NRX LP, yet it doesn't feel lifeless either. Due to the fast action, casting short around 15-25 feet, even though it still casts remarkably precise, definitely isn't their sweet spot. The best distances seems to be around 40 to 60 ft, while with minimum of false casting reaching to 80ft is quite easy.
Matching the rods with fly lines their own line class turned out to be quite a surprise. Yes, the lines do feel a bit too light up to 20ft, but all together they still cast and feel pretty much similar as with a line weight heavy. With a line weight heavy, the rods load a bit deeper and feels a bit smoother.

Now how does Zpey's rods fit in a very crowded global fly rod line up? For Scandinavian fishermen it is probably a logical choice but for others it is not an easy task. Priced at €510 (almost $600), it's a price range with some serious competition. It's not an entry priced rod (around $350) yet about $200 below the high end rods from established brands like Sage, Winston and G. Loomis. Targeting the American market is going to be quite a challenge with competition from rods with a similar action and price like the Douglas Upstream Plus, Sage Pulse and the Winston Nimbus. My advise would be to concentrate on the Scandinavian market with specific Scandinavian fishing conditions and style. Or as the ultimate (delicate) lake fishing rod.