30 January 2010

iPhone - the fashion model

Apple products often model in a TV or magazine ad. Dozens of movie appearance of the original multi color iMacs, the white iMacs and now the new brushed aluminum iMacs makes Apple products the runway models of the computer industry.

The slim silvery MacBook Pro is often used to emphasize the high quality or high fashion statement of the product in the ad. Now it looks like the iPhone has started it's own career as a high fashion runway model. Here's a snap from the new 2010 Winston catalog.

The Winston Rod Company recently launched it's new website. Looks very high tech. I would have liked Winston rather keeping in touch with it's long history of rod making with a more classic appearance.

Winston has one thing that distinguishes from all other major rod companies and that's it's heritage. It all began in depression years of 1929 where Robert Winther and Lew Stoner started their Winston Rod Company. I think a company with such a heritage should always use their long history as the foundation or their marketing.

20 January 2010

App store - Apple's money maker

It has only been a few years ago Apple introduced the iPhone.

Since then the iPhone has reshaped the landscape of smart phones. All, I mean all, phone manufacturers are trying to imitate the (success of the) iPhone. Be it the looks, the touch screen, the icons, the user interface or the web browsing experience, they all want to make their phone look and behave like the iPhone.

Besides the iPhone being a totally radical new experience, it's the App store that is making a killing. The App store is a brilliant step Apple made which totally upsets everyone in the phone business.

There are more than one hundred thousand apps in the App store and it's growing every minute. And it's a huge money maker for Apple that's simply mind boggling! More than 2.5 billion downloads since it's launched just about 2 years ago (The App store was launch shortly after the iPhone itself)! The world has never seen this kind of growth.

Check out this documentary called "Planet of the Apps" which aired on CNBC recently about the amazing revolution of the App store. Here is part 2, 3, 4 and 5.

Update 4 March:
The episodes on Youtube are deleted. Probably due to copyright issues.

Update 17 October:
It seems that the App Store now has reached 300,000 apps!